Lavendel isthe world’s largest independent Pricefx consulting partner that focuses onPricefx implementations. Applexus is a global leader in SAP consulting,analytics and Business AI solutions. 

The partnershipwill allow Applexus to pair Lavendel’s Pricefx delivery experience withApplexus Lab’s AI innovation, facilitating more AI-enabled pricing capabilitiesto enterprises seeking price optimisation with ERP-driven execution.

Commenting onLegaLogic’s role, Mr. Babu Prasath, Founder & CEO(Lavendel Consulting), said: 

The transaction was executed with a strong emphasis on strategic alignment, transparency, and efficiency. We are grateful to our legal advisors, LegaLogic, who worked closely with us throughout the process and played a critical role in helping us navigate the transaction with clarity and confidence. Their deep understanding of the commercial aspects of the deal, practical approach, and ability to anticipate issues ensured that all key considerations were thoughtfully discussed and addressed, while maintaining momentum towards closing. We greatly value the collaborative and solution-oriented support we received, which was instrumental in achieving a smooth and timely completion of the transaction.

Read more at:

1. https://www.applexus.com/media/applexus-technologies-acquires-lavendel-consulting
2. https://www.prnewswire.com/news-releases/applexus-technologies-announces-acquisition-of-lavendel-consulting-302659407.html
3. https://pulse2.com/applexus-acquires-lavendel-consulting-to-add-pricefx-pricing-expertise-to-sap-and-business-ai-portfolio/

LegaLogic (https://legalogic.com/)was the sole legal counsel for Lavendel and advised on transactionstructuring, review, negotiation and finalisation of deal documentation andclosing of the transaction.